While bloggers around the world and in Nepal have done a splendid job so far, the journey ahead is far from clear. There is no denying that bloggers have successfully created a niche in the media world dominated by the traditional/mainstream media outlets. But if a new, decentralized and vibrantly engaging model of media and communication is to be developed through the leadership of the bloggers, then the journey ahead is very long and arduous.
Blogging is a relatively new phenomenon when compared to other modes of communication. But the progress made by blogging enthusiasts over past many years is commendable. While they may be nowhere close to challenging or threatening the mainstream/print journalism, they have definitely created a niche among the information-seekers in the society today.
Alexa traffic ranking, while not perfect, could be reasonable tool to assess the importance of blogging sites and activities in today's world. While major blog service providers blogspot and wordpress rank 11th and 22nd respectively worldwide, former being ahead of popular sites like Twitter, LinkedIn and Bing; blogspot is even more popular in Nepal with 7th rank above Amazon, Wikipedia and Twitter.
What attracts people to blogging? First thing is that it empowers people: they can write, shoot, record and upload the contents themselves thereby projecting their capability. In the meanwhile the burden of seeking a suitable publisher and satisfying him/her with the content is relieved.
But, you may ask, these activities are perfectly possible with social media sites, so why do people need the blogs then? Seek the explanation here: just too many of us have fleeting attention and the variety present in the social media sites naturally entices us. But the limitation of the social media sites is that the amount of content is simply too big there for any idea to find degree of attention appropriate to its gravity. The walls/timelines just get deluged and a targeted and rigorous search may be required to find the appropriate content and few of us are inclined to do that. A blog post, on the other hand, comes less frequently and usually is more selective and meticulous and often more lengthy than the statuses/tweets in the social media sites.
